PepsiCo Is Rebranding Aunt Jemima Once And For All — Pearl Milling Company In 2021

PepsiCo, Inc. shared that it will rebrand Aunt Jemima to Pearl Milling Company, according to Fox Business.

The pancake and syrup containers will continue their signature red color but with a new name and logo.

Aunt Jamima began in the 1880s.

Critics have expressed their distaste for the brand’s logo though-out the years.

The Quaker Oat Company purchased Aunt Jemima in 1925.

The logo has been adjusted many times to “remove racial stereotypes that dated back to the brand origins.”

PepsiCo announced the transition in June 2020.

Land O’Lakes recently removed the iconic Native American girl from their logo due to racial sensitivity.

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The Pearl Milling Company pancake mix, syrup, cornmeal, flour and grits line will hit store shelves starting in June 2021. By that time, only Aunt Jemima products without the character should be available until they are no longer in circulation.

From Fox Business:

Although the rebrand is new, the Pearl Milling Company was founded in St. Joseph, Missouri in 1888 – a year before Aunt Jemima. The company is said to be “the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” according to PepsiCo.

The food and beverage giant pledged a $5 million commitment to support the Black community when the rebrand was first announced.